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According to F.F Fournies, writing in Coaching for Improved Work Performance, there are four common reasons why people do not perform the way they should:

  1. They do not know what they are supposed to do.
  2. They do not know how to do it.
  3. They do not know why they should.
  4. There are obstacles beyond their control.

These four reasons why people fail to perform at their potential are all responsibilities of leadership. The first three reasons deal with starting a job correctly. A training program, job description, proper tools, and vision, along with good communication skills, will go a long way in effectively meeting the first three issues.

This playbook will deal with the fourth reason that causes many people to fail to reach their performance potential. Problems continually occur at work, at home, and in life in general.

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